We used Enrique Carboni Jr., a.k.a Quique the head, as a prescriber. A man born being just a head with no body, who lives perpetually sheathed in a Diesel helmet with the double objective of protecting his fragile existence and wearing fashionable clothing. In order to spread his peculiar life, we used a fake documentary as a viral.

The online campaign included: the Australian video-documentary of Quique's life and a website in a pseudo “blog” format. Users could browse the autobiographical gallery, upload a photo for body donation, download the iPhone "Tongue Trainer Software” application and visit Quique's Facebook profile.

The results achieved by the campaign reveal a resounding success for this project:825,000 viewings of the viral video worldwide.More than 1,000 friends and 1,100 followers on Facebook.Over 450 “donations” for the body transplant.Presence on web pages and blogs all over the world.