The main challenge was that SP Lager's position as Papua New Guinea's favourite beer was under threat from exciting, new beers entering the market.

Our key objective was to prove to PNG locals that SP Lager is their beer.

It's a beer made for PNG blokes and PNG conditions.

To bring that to life we turned a regular beer carton into a mosquito repellant carton by coating the carton in a natural eucalyptus insect repellant ink. Pieces of the carton were torn off and thrown into fires and BBQs to create an insect repellant smoke.

As you can imagine anything that makes drinking beer better and more enjoyable was gratefully received by Papua New Guinea's, enthusiastic beer drinking community.

Based on the extremely positive reaction to the initial limited edition summer promotion, SP Brewing is planning to roll SP Mozzie Box out nationally next year.