2.1, London / VIRGIN / 2001
A viral email and micro site was needed to promote Virgin Mobiles and the UK's first MP3 mobile phone. We created a playful site, which got across the idea of combining music with mobile communication. We also set up a competition on the site, along with information about the phone and a guide to MP3 sites. Don't forget to click on the play button on the phone to hear some funky tunes.