Cannes Lions

YOU WILL REMEMBER PERU

McCANN ERICKSON, Madrid / PROMPERU / 2013

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Can you imagine that receiving a video from yourself from twenty years ago? This spot starts like that. A busy business-man in 2032 receives a video that he made during his trip to Peru twenty years ago, in the summer 2012.The young man’s video is addressed to the man whom he was afraid he would become and so made the video to remind his future self of all he learnt in Peru.

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