Cannes Lions

Shut the fans up

J. WALTER THOMPSON PERU, Lima / PROMPERU / 2017

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Overview

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Overview

Description

So the power of Peruvian cuisine is as great and strong that can make opposing fans silence their mouths, making them lose the game and their breath? Yes, it is. And so it was. There was only one heart at that Stadium: the Peruvian’s. This country loves football soccer, and for many years, couldn´t get to qualify to the FIFA World Cup. So, while football players played their game. Chefs made a little great contribution to go for the qualification of the 2018 World Cup in Russia.

Execution

It happened during the game for the qualification of the 2018 World Cup- Russia at the National Stadium in Lima. Fine waiters were rushing to serve a variety of peruvian dishes to opposite visitors during the whole match.

Outcome

We got an immediate response, despite the noise and criticism of the social media. We wanted a lot of "shares" and "likes" especially because we were willing to win a football game through one of the most important strength of our country: The Food.

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