We gave Germans a taste of someplace new by opening a digital kiosk. Shop-owners from Hong Kong, Tokio, Miami and New York were live-streamed to the streets of Germany and gave away 10,000 exotic food items to passers-by. Items like wasabi lemonade, bacon lip balm or salted mustard provided a completely new experience for the German tongue and immediately sparked their desire to travel far and wide.

The “TravelKiosk” is a complex digital installation, with a huge 98-inch Screen, a videoconferencing system – designed specifically for the kiosk – and an integrated and especially reprogrammed vending machine that was controlled by a web app. This allowed the shop-owners to easily hand out souvenirs from wherever they were.

Within the 10-day promotional period, the digital kiosk became the most photographed attraction in each of the cities and was shared by blogs and on social media 7.8 milion times. In this time, approximately 350,000 Germans visited the kiosk, easily elevating it to Lufthansa’s most successful promotion in the past 10 years.