Cannes Lions

MP3 PLAYER

RAPP COLLINS ZEBRA, Madrid / PHILIPS / 2003

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Most MP3 format users are young Internet users. They mainly value its capacity to store a high quantity of music. But only some users know about the small size of the Philips CD players, including the most compact and smallest MP3-CD in the market. And that is what we told them: “you need the minimum”.

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