We decided to steal young people from a place where they never expect it: their social networks. To make them understand how important it’s to have an insurance and demonstrate them that a robbery can happen anywhere and anytime,

That’s how @Mr.Robber_t was born, a thief who stole glasses, watches, purses, wallets, bicycles, smartphones, any kind of things etc.; from the photos of hundreds of Instagram accounts.

It all begins on February the 9th when we created an Instagram profile: @Mr.Robber_t, who started to follow young common people, local celebrities, and influencers.

We traced Instagram users with new purchases starting a Social Listen like #newshoes #newwatch #newpurse #newphone and whenever we found a photo, We steal it, erasing the new object with a quick Photoshop retouched.

After that, @Mr.Robber_t reposted the photos tagging the victims and inviting them to buy the insurances in www.davivienda.com

• 424.590 daily impacts.

• 2 of the most famous Colombian Instagramers promoted the profile @Mr.Robber_t

• Traffic in www.davivienda.com increased in 115%

• Insurance sales increased significantly versus last month.

• @Mr.Robber_t was reposted and retweeted by hundreds of people.