Cannes Lions

BLIND SOUNDS

PUBLICIS COLOMBIA, Bogota / BANCO DAVIVIENDA / 2015

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Overview

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Credits

Overview

Description

Diners Club needed to make a difference and make clear what their platform of privileges means and how their card holders could use it. We did it through BLIND SOUNDS a private exhibition where our clients could enjoy a different and sensitive experience and take it home, using their Diners Club credit card.

BLIND SOUNDS turns the Diners Club privilege platform into a sensitive experience where people remember that life is full of privileges that aren´t exactly flying miles. "Listening" to images as Jorge Colmenares, a blind man, does every day, simply gave our clients the opportunity to find by themselves that Diners Club privileges, are a really different level of thinking and experiencing the life with a credit card.

Outcome

Nearly 200 Diners Club clients could enjoy this private exhibition in the MAMBO - Museo de Arte Moderno de Bogotá- and find out that a privilege is more than something you buy and put on a bag, they realized that experiencing, living a privilege is far more interesting. And the best part was that Diners Club didn't have to say much, it just gave them a sensitive experience.

When the exhibition ended, the 15 BLIND SOUNDS photos and their audio design, were released for sale in an auction. All of them were bought with a Diners Club card, taking home the experience.

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