SynopsisMSN was introducing a thoroughly revamped Search service, designed to compete with the class-leading competition. Being able to communicate the new simple interface and comprehensive results while providing viewers with the opportunity to perform searches right away was deemed key. ObjectivesDrive search queries. Target GroupAdults 25-44, who use multiple search engines to conduct search queries.Psychographically, they are a sub-segment of the ³Internet Achiever.²