Cannes Lions
MSN SEARCH ENGINE
MICROSOFT, Redmond / MICROSOFT / 2007
Overview
Entries
Credits
Overview
Execution
The Execution provided a contextually relevent connection to a story within the hit show The Office and featured the show's characters using the Live Search product.
Outcome
Daily Search usage saw a noticable spike concurrant with the network airing of the The Office/Live Search promo.
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