Cannes Lions
KLIP COLLECTIVE, Philadelphia / MICROSOFT / 2011
Overview
Entries
Credits
Execution
The strategic solution was to deploy guerrilla site specific projection installations throughout the US with amplification in viral communities.
The foundation was laid in site specific video installations and was amplified by viral distribution.
Outcome
As a result of the communication the brand was able to send a political message that raised the discourse above petty political partisanship and exposed its direct competition as regressive.The communication achieved the goals and influenced business outcomes by establishing the brand as a thought leader.
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