Branded content and entertainment is mostly seen on the Brazilian TV screens in the form of product placements and content sponsorship. But, engaging the audience with original content rather than advertising is the core of MTV Brazil. So, no restrictions were imposed in this case.

To enable production, the scenery was made with minimal elements and images plotted on backdrops that simulated environments to contextualize the stories. In addition, the three films were produced on a single day of shooting.

The soundtrack condoms were distributed through a promotion on MTV's Brasil fan page – a page with over 800,000 fans. We were very happy to know that more than 120,000 people believe that using condoms is important and that playing music can indeed spice things up even more.