The campaign launched MTV HD worldwide. We used characters that represent famous artists like Bono in situations acting in opposition to how they would in reality to promote the audience viewing their idols as perfect as they are: “Keep your Idols, Idols. See them in High DefinitionOn a cold night, we see a “Bono” with a rubber mask in a car at a stoplight. A poor and elderly woman asks him for money, but “Bono” raises his window and locks the doors, ignoring her.KEEP YOUR IDOLS, IDOLS. See them in HD.