Icon of the nineties, leader of the digital prehistory, the one that we sloppily left on the side of the 2.0 road, is making his great comeback. Yes, the GIF is back, edgier and crazier than ever, wanted for his natural 8 bit coolness, making everyone jealous of his delirious trappings, the animated GIF memes’ king, has just inflicted a punishment on the real world. We only have one thing to say : GIF Me More !

The campaign will be launched on 3rd May on the Internet and in magazines such as Vice.

After 7 days, the campaign has received 300 pieces of press coverage, 1000 tweets and 300 000 views.