Cannes Lions

MULTIPLAZA

APEX BBDO, San Salvador / GRUPO ROBLE / 2011

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Overview

Entries

Credits

Overview

Execution

So we invented a notorious way to tell the people what we have in our pageby uploading the three photos that facebook display on the wall with one single concept that made a bigger effect to see why we call it the billboards.

Outcome

Right after we began to have more people visit our page. Growth was fast and people easily get all the news from the mall. Now thousands of other brands do the same.

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