Cannes Lions

Mummy

DENTSU K, Taipei City / PANASONIC / 2016

Digital Proof JPG
Digital Proof JPG
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Many families in Taiwan, due to busy life, might storage food in refrigerator so long that food getting stale. Panasonic refrigerator with nanoe technology can give food longer refrigeration preservation. Thus we compare this technology to what can preserve for long, long time as Taiwanese know- Mummy. “Mummy exhibited in museum now in home?” With the impactful image, it attracts people’s attention and further becomes hot topics in media which increasing the awareness and popularity.

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