Caetano Veloso is a very well known Brazilian composer and singer. For his new album, with reflections of Brazilian people, instead of making a straight launch with a press meeting he decided to create a special web site. The focus of this website is a long interview in words and video, and parts of album tracks. The website has a huge area where visitors could post messages about the ideas of the artist and discuss it one with each other. The aim is to build a community dedicate to reflect and discuss the Brazilian way of living and thinking.