What is the song that marked your life?

Everybody has a song that reminds them of a moment, a lover, a trip. Every life has a soundtrack. To launch Spotify in Brazil, we invited Leds, Ami James and his crew from NY Ink.

And Brazilian TV hosts, actors, musicians and other great artists to tattoo the songs that have marked their live. For this, we created the Spotify Music Tattoo Studio. Over the first four days, the Spotify Studio became the talk of the town.

Starring the major Brazilian communication vehicles and the social networks.

And also in the artists’ social media platforms.

We had over 6 million earned media interactions and became a trending topic on Twitter.

We also became the most downloaded app on iTunes.

It was the best Spotify launch outside the USA.

We invited Leds, Ami James and his crew from NY Ink. And Brazilian tv hosts, actors, musicians

and other great artists to tattoo the songs that have marked their live. For this, we created the

Spotify Music Tattoo Studio. Using celebrities was a good way to generate engagement with our

audience. Be there first. Sell second. First we create a dialogue among fans and their favourite

artists to make them more receptive to receive an offer. We pursued them with download app call

to actions.

We had over 6 million earned media interactions

Became a trending topic on Twitter

The most downloaded app on iTunes.

142 news published about Spotify launch.

It was the best Spotify launch outside the USA.

We surpassed our goal of downloads by more than 300% and we also attracted millions of new

Spotify clients.

Reach: 37MM

Impacts: 250MM

Frequency: 6.7

Interactions: 1.6MM

Spotify became