In this spot, each heroic role the father takes on illustrates one of the car’s benefits, building the image of the father as hero:

-As a true superhero, he can always find space for the family luggage and oversized toys, even when it seems impossible (the modular 7 seats and roomy trunk).

-He can fill the gas tank in a flash, like a cowboy (low fuel consumption and liveliness)

-Like a knight, he always accompanies and protects his children (7 airbags).

-At night, he steers his vessel among the stars, like an astronaut (panoramic roof, on-board technology).