The creative execution allowed us to demonstrate that BGH air conditioners perform perfectly well even under the severest weather conditions. And at the same time, we helped the people who needed it the most.

With this innovative promotion, we positioned BGH as a benchmark for technology that provides real solutions to people and helps them live more comfortably.

With a total investment of US $40,000 in banners, out-of-home, e-mailing and the development of the website, we achieved a turnover of US $14,000,000.

49,000 units were sold. In other words, 49,000 ovens turned back into homes. And once again, BGH was positioned as a leader in its category.