Cannes Lions

MY WAY

ADAM&EVEDDB, London / VOLKSWAGEN / 2013

Awards:

1 Shortlisted Cannes Lions
Case Film

Overview

Entries

Credits

Overview

Description

Real performers from YouTube struggle to sing Frank Sinatra's 'My Way'.

The new golf GTI is then revealed accompanied by an original recording of 'My Way', which is then followed by the end line 'Often copied. Never Equaled'.

Execution

“The idea was to take clips from YouTube of people performing their own substandard versions of the Frank Sinatra song 'My Way'. They would sing a line each of first verse. We would then cut to the original version of the song. The contrast between the poor YouTube performances and the crisp power of the original cements the claim of both the song and the car: Often copied. Never equaled.” This is licensed

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