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SAATCHI & SAATCHI, Carouge / GLAXO SMITH-KLINE / 2016
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During a live event on Copacabana Beach, Rio de Janeiro, two female volleyball players in their fifties challenge younger people in a glow-in-the-dark volleyball game. In the dark, it is impossible to tell our heroines’ age; they are judged only on their movements and ability to play. Until the big reveal, when we switch on the lights to point out the gap between their now visible age and the public’s preconceptions.
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