Cannes Lions
FALLON PRAHA, Prague / SKODA / 2017
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Description
This film shows the story of how the people of Kodiak, Alaska were persuaded to change the name of their city (slightly, and temporarily) to reflect the name of the new ŠKODA KODIAQ (with a ‘Q’).
It explains the story behind the name and why its spelt differently – as a reference to the indigenous Alutiiq people of Alaska.
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