Cannes Lions

NAME OF ITALIAN WOMAN

TOHOKUSHINSHA FILM CORPORATION, Tokyo / NISSIN FOOD PRODUCTS CO. / 2013

Case Film
Case Film

Overview

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Credits

Overview

Description

The strongest point of Cup Noodle SiO is the "flavor of olive oil" therefore this TV commercial emphasized the message of the "flavor of olive oil".

A woman picking olive, commuting, standing in sunset, enjoying playing cards, being wrapped in a bed sheet, cramming gelato... So many Italian woman will appear on the screen! With funny music showing lyrics of women's names!

Their personalities, hobbies and fashions are all different. But there have one thing in common, that "THEY LOVE OLIVE OIL".

Who doesn't love olive oil?

The final screen displays the company's motto: "Go beyond the tasty."

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