Cannes Lions

DE BOAS

DENTSU MCGARRYBOWEN BRASIL, Sao Paulo / NISSIN FOOD PRODUCTS CO. / 2021

Film
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Overview

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Overview

Execution

We chose to use the song True, a 1983 hit by Spandau Ballet. It is a chill song, associated with good old times, with slow parties and people having fun. In Brazil, it is a song known for being still played in radio stations that plays old songs, giving an atmosphere of nostalgia.

It’s a song with a smooth and calm rhythm, which conveys the lightness of the product (less calories, more nutrients)

The humming in the song is also important for people to remember the song at first, also for Brazilian people who know the song but can’t remember or can’t understand the lyrics in English.

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