Cannes Lions

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180 AMSTERDAM, Amsterdam / MOYEE COFFEE / 2016

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We open on a little girl in her bedroom, brushing her hair and chewing gum. Voiceover: “It’s unfair that people have to go through life with a name they didn’t choose. Imagine living life with a name like Chardonnay”. She turns to stare into camera. Cut to a scrawny teacher waving to us. Voiceover: “Cobra.” Cut to see a young soldier getting grilled by a sergeant. Voiceover continues: “Moonbeam.” Cut to two businessmen, one of them laughing on the phone while ignoring his colleague - “or Junior, whose name will never let him be a fully developed male in society.” Junior looks sad, but accepts his place in the world.

Hard cut to a happy guitar tune and a cascade of coffee beans. The voiceover: “Moyee FairChain Coffee is fairer than that. It leaves 50% more of its proceeds in the hands of local coffee growers. And it’s delicious.”

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