We open on the world revolving under the sun and sparse, thought-provoking music. We hear a voiceover: “It’s unfair that everything human beings have strived to achieve will one day be wiped out.” We cut to shots of colliding worlds and exploding stars, as the voiceover solemnly continues: “Whether it’s the inevitable heat death of the universe, or a cataclysmic earth ending disaster, everything we’ve ever done will be gone.” We see beautiful manmade landscapes of cities and a montage of family photos and footage. The voiceover says: “The Taj-Mahal. The Internet. Someday, everything we’ve achieved and everything we are will be nothing.”

Hard cut to a happy guitar tune and a cascade of coffee beans. The voiceover: “Moyee FairChain Coffee is fairer than that. It leaves 50% more of its proceeds in the hands of local coffee growers. And it’s delicious.”