Cannes Lions

Nando’s Fed-Up Festive Feast

M&C SAATCHI ABEL, Johannesburg / NANDO'S / 2021

Supporting Content
MP3 Original Language
Supporting Content

Overview

Entries

Credits

Overview

Execution

South Africans faced a particularly unique set of challenges during the corona virus pandemic in 2020. We had to deal with excessive government corruption, misappropriated COVID-relief funds, liquor and nicotine bans, a collapsed economy – the list goes on. Seeing as nobody was feeling particularly festive, we decided to say “’tsek” (go away/fu*k off) to 2020 by promoting our “Fed-Up Festive Feast” with spins on well-known Christmas carols.

Our Christmas carols were flighted as radio spots during the festive season across multiple local radio stations.

Similar Campaigns

12 items

The Tale of the Magical Ham

BMF, Sydney

The Tale of the Magical Ham

2020, ALDI

(opens in a new tab)