Cannes Lions
M&C SAATCHI ABEL, Johannesburg / NANDO'S / 2021
Overview
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South Africans faced a particularly unique set of challenges during the corona virus pandemic in 2020. We had to deal with excessive government corruption, misappropriated COVID-relief funds, liquor and nicotine bans, a collapsed economy – the list goes on. Seeing as nobody was feeling particularly festive, we decided to say “’tsek” (go away/fu*k off) to 2020 by promoting our “Fed-Up Festive Feast” with spins on well-known Christmas carols.
Our Christmas carols were flighted as radio spots during the festive season across multiple local radio stations.
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