The research came from a need: getting to know better the biggest part of SIMERS associates, who, for being young doctors, have unique features related to current context. Starting from the data analysis and understanding of the research’s meaning, the Union considered it important to continue with the work based on that data and took the next step towards a more open and effective communication with this audience. Amongst the most mentioned subjects on the research, were moral attacks, meaning the offences doctors have to listen from people in their workplace, results of the lack of understanding over the health care and doctor’s situation. Therefore, the Union also had to communicate to society in general, to non-doctors. Using fiction and characters representing the researched doctors made it possible for people to relate to their issues and understand them more deeply.

As methodology, SIMERS lived and registered the daily life of hundreds of doctors with up to 40 years old and graduated for 10 years tops. The research was divided in four stages. First, a search was made on media to see what is said about doctors, their culture, relations and practice, which is called desk research. The second step was knowing their workplace, where their relationship with patients and colleagues was observed, as well as the way these doctors use technology. After that, discussion groups were assembled, with different profiles of doctors working in Rio Grande do Sul (southern Brazil state). Finally, doctors profiles on social media were researched to make a behavior profile about their values and lifestyles. The research was interpreted in the sense of finding defining features for these young doctors and it came to five perspectives regarding that: young doctors are "Born to Medicine', "Born to Innovation", "Born to Challenges", "Born to Qualification" and "Born to Share". These five perspectives were turned into videos, but, because the information needed to be more appealing and easier to understand for everyone, it was also turned into a fictional product, the webseries Nascidos para Medicina.

- Facebook posts reached 3 million people

- Teasers and promo had 1,7 millionn views

- There were many people commenting on Facebook and YouTube about the series: "These 5 episodes were amazing" (Taís Rosso Staziaki, October 23 2016); "I love this webseries... I hope they make more episodes" (Maria Júlia Pinheiro, October 27 2016); "Watching to all of these makes me not give up the dream of becoming a doctor someday" (Alexandre Correia, November 4 2016); "Grey's (Anatomy) Brazilian version? Right? By what I've watched so far, seems really interesting :O" (Ana Paula Santos, October 23 2016); "Keep going, please, don't stop, you guys are doing a great job" (October 2016).

- People called the Union or went to their building to praise the series.