Cannes Lions
CHI & PARTNERS, London / ID MOBILE / 2016
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This documentary film celebrates the importance of doing your own thing. Filmed all in one shot to camera, we see the evocative and compelling face of a young man called Nasir, as he narrates over picture. As we slowly pull out he explains how riding horses in the projects of Philidelphia have kept him out of trouble. How he has found focus in the horses and how they helped him avoid the fate of his friend that was recently shot and killed. As we slowly pan back we see he is riding a horse through the projects, before bringing up the call to action DO YOUR OWN THING and the endline ID MOBILE. THE NETWORK AS INDIVIDUAL AS YOU.
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