Cannes Lions

NATIONAL GEOGRAPHIC CHANNEL

IRELAND DAVENPORT, Johannesburg / FOX INTERNATIONAL / 2014

Case Film
Case Film
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Case Film
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Case Film
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Case Film
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Overview

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Credits

Overview

Description

During the time that our tribute film was heavily aired, there were many TVCs bidding Mandela farewell. Every brand had their own version, but they all seemed to be the same. In this time, we had to stand apart. The message that Mandela can live on through us all, and a platform to allow the public to do so, helped us achieve this goal.

Execution

We believe that Madiba will only truly die if his ideals and words are forgotten. So we made a tribute film of children around the world recording parts of Mandela's Rivonia trial speech, and aired it on TV. We then created a website where visitors can watch the film, record a section of the speech, and have it inserted into the existing video, thus making Mandela's words their own - keeping him alive.

Outcome

We have received much response to our TV commercial - people around the world have loaded the spot on to their Youtube pages (and have even supplied subtitles in all different languages), and have shared the tribute on social media platforms. Furthermore, people of all backgrounds and genders have taken the next step, and have visited our site and made Mandela's words their own. This campaign was not created in order to generate ratings or brand awareness, but rather to do what Nat Geo does best - remind us of the things, or people, who have helped shape our world.

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