We addressed big environmental problems in BIG ways by taking our message to highly-traveled streets, highlighting the consequences of human behavior.

Ice SculptureA slow-melting gigantic Wooly Mammoth ice sculpture in Bogotá’s busiest pedestrian area reminded spectators about the rapidly melting glaciers.

Bus SheltersBus shelters filled with garbage alerted Bogotá of their daily production of 6,000 tons of waste and lack of recycling.

BathroomAmbient media in high water consumption areas–bathrooms and car washes-reminded consumers to conserve.

TV PartnershipCelebrities were so moved by our message that they appeared in TV ads demonstrating additional ways to take action.

The results were hot! On Earth Day, Nat Geo surpassed its average daily ratings by an unprecedented 63% with competitor viewership at 13%. We increased Nat Geo’s presence and made Colombians aware of their everyday behaviors by educating/inspiring them to care about the planet in impactful and thought-provoking ways.

The results flowed on: • +62,000 Mammoth ice sculpture impressions• 11 million were shocked by the reality of their excess waste • 4 million engaged in water conservation• 4.4 million impressions• Colombians dominated the Latin America's Earth Day website, with 23.5% share of traffic• +85,500 environmentally related web page views