National Geographic channel is known for pushing boundaries and that was the brief when we were asked to create a series of channel idents for them.And the idea we came up with was to shoot various objects in a zero gravity environment.These films were shot on a plane while it dived from 36,000 to 31,000 feet in a series of parabolic dives above Las Vegas. It was an entirely live branding project, with no post-production whatsoever, apart from the end-frame. What you see is what we shot.