Cannes Lions

WILD MONTH

LEO BURNETT DUBAI, Dubai / NATIONAL GEOGRAPHIC / 2011

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Overview

Entries

Credits

Overview

Execution

To show how tranquil moments in the African wilderness can suddenly turn deadly, weexplored the idea of the 'element of surprise'.We developed a 'fold-to-reveal' press campaign to give readers a taste of the programme,where 'turning point' serves both as a call to action to turn the page and a change of scenario.

Outcome

N/A

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