Cannes Lions
LEO BURNETT DUBAI, Dubai / NATIONAL GEOGRAPHIC / 2011
Overview
Entries
Credits
Execution
To show how tranquil moments in the African wilderness can suddenly turn deadly, weexplored the idea of the 'element of surprise'.We developed a 'fold-to-reveal' press campaign to give readers a taste of the programme,where 'turning point' serves both as a call to action to turn the page and a change of scenario.
Outcome
N/A
Similar Campaigns
12 items