Eurobest

Natural Sweets

SCHOLZ & FRIENDS, Berlin / VON UND ZU TISCH / 2017

Presentation Image
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Supporting Images

Overview

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Credits

Overview

Background

Unfortunately, many children and adults don’t like eating fruits. This often results in serious health issues, ranging from vitamin deficiency to serious diseases and obesity. Instead of eating healthy little snacks, children prefer industrially produced candy. Mainly because these appear more attractive wrapped up in shiny, colorful and eye-catching materials.

Execution

The outer surface of Natural Sweets wrapping paper is designed to resemble the fruit inside and at the same time attract more attention in a way foods for children are normally designed. On the reverse side of the paper children find useful information about the healthy characteristics of the fruits. An additional positive side effect: by using organic paper the fruits stay fresh and crispy much longer. Ready to eat.

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