Urban life is changing us. Cities are getting bigger and people are getting less natural. We fear little bugs. We don’t walk shoeless. The air conditioners are the new wind. Rain became a complaint reason. But the new Jeep Renegade can help us to rediscover our nature, because it’s the car that can take you anywhere. Beach, country, mountain or wherever you want to be. That’s why we created an online campaign that invited people to get back their nature. First, we made three viral videos and post them on Jeep Facebook page. After that, we posted contents through Facebook, WhatsApp and Instagram generated buzz about the campaign and invited people to share their experiences on rediscovering their nature. This way, we put the new Jeep Renegade as a symbol for our lost nature’s pursuit.

Implementation:

We started the campaign uploaded the three videos on the Jeep’s fanpage on Facebook, on the Youtube Channel and launching the exclusive microsite. After that, we generated engagement through content to reach a larger audience in other social medias, like Instagram and WhatsApp´s messages.

Timeline:

From April, 2016 to July, 2016.

Placement

Social media. We divided our strategy in 3 platforms: Facebook, Instagram and Youtube.

The campaign began in late April.

Soon afterwards, it exceeded the 100,000 views on proposed sites.

Currently online.