Indonesians are patriotic and have high sense of nationalism. We use this unique trait to promote individual active participation amongst Indonesian people in WWF nature conservation programs to raise nationwide awareness in the importance of building and defending their motherland.

Monumen Tanah Airku is the first and biggest collaborative monument in Indonesia with more than 30,000 thumb prints. This movement is also supported by public figures, community leaders, top state officials, including M, Jusuf Kalla, the Vice-President of Indonesia. In only 2 months, 7.579 new WWF volunteers signed up, over 100.000 web search result and more than Rp. 1 billion worth of free media and press coverage. This monument is currently exhibited throughout Indonesia and will become the permanent collection of the Indonesia National Museum.