Cannes Lions

NATURE INSISTS

GMP ADVERTISING, Bucharest / VOLKSWAGEN / 2014

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Bucharest has seen historical blizzards in January. When it stopped snowing, we stepped in with the explanation: nature insists that drivers get 4Motion. This is the all-wheel traction system from Volkswagen, available on several models across the range. We stamped our message on snow covered cars across the entire city.

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