These magic booklets consisted of three empty landscapes featuring ecosystems from Mexico, a sheet of stickers of animals pertaining to each ecosystem and a card with information about endangered species, donations and volunteer work.Copy: "With one coin, you can bring the animals back to their home". And when you scratch the stickers with a coin, they stick to the landscape, literally returning to their home. Then you could use that same coin to send an animal home for real.

The results have not yet been quantified by Naturalia. But the client has received very positive reactions from prospects.