Free yourself from food diktats!

As a positive and optimistic brand, Naturalia frees people from these constraints allowing a responsible consumption, not a punitive one. Indeed, as a pioneer of the organic French market, Naturalia offers several solutions to meet the challenges we are facing today and tomorrow: environmental impact reduction, seasonality, fair remuneration, local supplies, ... Actions that help their clients to buy & eat more freely with room for pleasure.

Naturalia's first ever TV spot metaphorically stages a dictatorial speech that is mocking food & environmental behavior injunctions, thanks to humorous and quirky subtitles. The copy offers an open and positive approach that accompanies change by affirming that “Organic food is a diet. Not a regime”.