The first commercial in history that needs your help to work. The only thing you need to do, is to download the file and keep the forward or the down arrow buttons pressed. Just like a flipbook would work.

The creative strategic solution was to reflect the insight on the execution literally of how Naturalia, as an organization, can keep working: mostly by people's help.With no investment in digital media, Naturalia's e mail database, combined with their friends on Facebook and their followers on Twitter amplified the campaign by viralizing the idea.

The commercial was sent by e mail to a 1500 addresses on Naturalia's database. And the link to download it was also posted on their Facebook wall and "twitted" for their followers on Twitter.Naturalia's e mail database was amplified by 25% and their friends on Facebook went from 2501, to 3680 in 3 weeks. The commercial had 52 803 downloads. Their funds increased by 20%.