Cannes Lions

NAVIGATION

RAFINERI, Istanbul / YANDEX / 2015

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Our aim was to reach drivers who still use conventional methods and trust road signs to find their destinations. We pointed out the fact that road signs are too simple; showing you only the first step of the way. However Yandex lets you see the big picture and plan your whole journey ahead.

With this goal in mind, we have placed our navigation cut-outs in busy neighborhoods of Istanbul. We placed 3 cut-out routes to a main hospital, an airport and the historical city center. With over 3 million registered vehicles, Istanbul was the place to execute our plan.

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