Cannes Lions

NBA

GOODBY SILVERSTEIN & PARTNERS, San Francisco / NBA / 2012

Film
Film
Film

Overview

Entries

Credits

Overview

Description

The NBA has been around for 66 years and it’s never been bigger. On the court, the plays and players are getting bigger every season. Across the globe, one billion fans are following the action. Tasked with highlighting the outsized feel of the current game, we settled on a very overt way of showcasing the idea of “Big”.

Similar Campaigns

12 items

Hoop Cities

CASUAL FILMS, London

Hoop Cities

2023, NBA

(opens in a new tab)