Cannes Lions

NBA REGULAR SEASON

WIEDEN+KENNEDY NEW YORK, New York / ESPN / 2008

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IMPORTANT! MUST CLICK ON "NBA EARTH" AND DOWNLOAD "GOOGLE EARTH" TO USE APPLICATION. A VIDEO CASE OF NBA EARTH CAN BE WATCHED AT: http://www.wknewyork.com/awards/2008/nba/GoogleEarthInstrux.movNBA Earth is a downloadable Google Earth customization that turns the planet into an expansive, interactive, 3D basketball world. Inside the customization, fans can explore hundreds of the NBA's greatest destinations from famous hoops landmarks, historic courts and player hometowns, as well as every NBA arena. In addition fans can follow the NBA on ESPN RV tour in real time as it makes stops all around the country, plus check in with Hall-of-Famer, Bill Walton, as he blogs from the road.

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