Cannes Lions

NEC

HAKUHODO, Tokyo / NEC CORPORATION / 2004

Film
Film
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Description

To combat the use of HD recorders for skipping commercials, we made four 60-second high-definition image spots employing leading-edge production technology like 5.1ch surround-sound. The spots seemed like extensions of the NEC-sponsored travel programme on which they ran. High production quality reflects NEC technology: emotionally evocative super-titles communicate brand values. This spot depicts a beach at sunset.

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