Cannes Lions
CREATIVE PRIORITY, New York / NOVARTIS / 2004
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Description
We built this television-like commercial with Flsh technology to promote a Need to Know education event at Novartis Pharmaceuticals' US headquarters. Audience - US based employeesObjectives- Increase awareness of issue and draw people to an event geared toward discussing the issue. Result - Highest attendance rate of any previous event.
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