Cannes Lions

NEF CONCERT

BÜRO, Istanbul / NEF / 2013

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Overview

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Credits

Overview

Execution

To all the people working in surrounding plazas and business centres, we would give an apology by exposing beautiful sounds to them for once instead of incessant noise. We organised a classical music concert on the site and we invited everyone in the area.

A special symphony orchestra of 20 people gave a wonderful concert in the middle of the day; at lunch time for 45 minutes.

We aimed to change the negative situation to positive and to increase brand awareness among the potential consumers for the current and upcoming Nef projects.

Outcome

More than 300 people attended the concert on site excluding the window watchers.

Massive media & public attention:

Prime time news on the largest national TV channels + thousands of words about it on press, blogs & social media = twice the media coverage of the yearly media budget

Number of weekly visitors coming to the project website increased 450% compared to the week before. Number of calls at the call centre tripled on the day of the concert, and increased 380% compared to the week before.

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