Cannes Lions

NESCAFÉ XPRESS

ANDREW WARD COMMUNICATIONS, London / BEVERAGE PARTNERS WORLDWIDE / 2005

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A Formula 1 car pulls into the pits. The driver is Kimi Raikonnen. He takes off his helmet and beckons for something. A girl brings him a NESCAFÉ Xpress. He drinks it while the pit stop goes on around him. Fully recharged he gets off ahead of the team behind.

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