Cannes Lions

NESCAFE 3IN1 COFFEE

PUBLICIS MANILA, Makati City / NESTLE / 2008

Film

Overview

Entries

Credits

Overview

Description

How does it feel to be famous? How does it feel to be mobbed by fans? To be given a standing ovation? Or grab the attention of paparazzi? Unsuspecting students are given a taste of stardom by a group of thirty hired actors posing as fans, and paparazzi. These “fans” mob, applaud and take photographs of these students as if they’re big rock stars. These pranks, with the spontaneous reactions of the students, are captured on video and loaded into the net. The segments end with actors holding up a board with the words, “HANDAKANABASUMIKAT.COM” (“Handa Ka Na Bang Sumikat?” translates to “Are You Ready For Fame?”) When viewers of the video log on to this address, they will be redirected to the official website of NESCAFÉ Soundskool—a competition among the top college bands from all over the Philippines.

Similar Campaigns

12 items

Reese's and Nextdoor made sure treats were the focus of Halloween

NEXTDOOR, San francisco

Reese's and Nextdoor made sure treats were the focus of Halloween

2022, HERSHEY'S

(opens in a new tab)